Three pitfalls to avoid on linkedin
Posted on February 16th, 2012 by Ruth1. Don’t be a ghost
2. Don’t get preserved in aspic
3. Don’t be on output only
Don’t be a ghost…
How many profiles have you seen on linkedin where the picture is a ghostly outline of a person, which looks exactly like all the other ghostly outlines? Please ensure it is a flattering photo, in a work-ish setting, NOT on a Hen Night or at your wedding. No cats, logos or ‘phone numbers please. Please also make sure that you populate your profile properly; so many people set up a profile quickly then never return to it. People (and search engines) will search for you, and find you, and it may be a very obscure thing which the search engine picks up on, to make a connection between you and another linkedin member, so it is really worth going all the way back to senior school. I met a lady at a party recently and connected with her after a chat, only to find the Linkedin assumed we were “classmates from Edinburgh University” – I had not even known that she was there at the same time as me. Going back in time in your profile also means you have an effective online CV, which people will use to check you out, and to check that you are genuine. So take the time to make it look professional. If you’re a woman, include your maiden name in your profile – this won’t appear on your normal status but will if people see your profile page (in brackets before your married name). This is also important if people are trying to find you from your past. You can have a look at my profile at http://www.linkedin.com/in/ruthwaring
Don’t get preserved in aspic
Again a common mistake I see is people setting up an account and then leaving it. They don’t update it, and they never post any updates in their status. This just makes your profile look dated and, by association, makes you look dated. If you’re going to have a profile, invest the time in updating it. If you change jobs it is vital that you update your details, and your email address. Look at others’ profiles to see what they include in their status updates; whilst it is NOT a good idea to link your twitter account to linkedin (too much information), it is however a good idea to occasionally include a relevant tweet (with the hashtag #in) to populate your linkedin status. I try to go onto my profile each month and sense check it is still OK, and of course post another status update. The status update is very near the top of your profile when new people click on it – so make sure it is not about an event you went to in 2010.
Don’t be on output only
Linkedin is a great tool to find and be found – but if you’re only “on the take” (i.e. using it to find people without wanting them to find you) you’ll be disappointed and you’ll also be letting your personal brand down. Linkedin uses some very clever software so people whose profiles you research may be able to see that you have been looking at them – I can do this all the time – so they will then look at your profile to see who you are. If it is a rubbishy profile with zero connections this won’t do you any favours. Linkedin is a two way street and – as with most things in life – the more you put in the more you get out.
Ruth Waring, MD, Labyrinth Logistics Consulting Ltd
www.labyrinthsolutions.co.uk
Follow me on Twitter: @RuthWaring
